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Expert advice, tips and the latest news for the world of accountancy and small business.
Video marketing for accountants: standing out from the crowd
For many people, social media scrolling has become an integral part of the daily routine – far more so than reading newspapers, or even taking time to visit specific websites. For anyone who uses the internet regularly, it is clear how central video has become to the...
Video marketing for accountants: standing out from the crowd
For many people, social media scrolling has become an integral part of the daily routine – far more so than reading newspapers, or even taking time to visit specific websites. For anyone who uses the internet regularly, it is clear how central video has become to the...
The power of marketing and automation
Our recent research highlighted just how important communication is to SMEs with 49% of respondents selecting it as the most important characteristic for an accounting firm. In addition, customer experience is another key area for SMEs. 60% of SMEs selected poor...
Managing your accountancy firm’s blog: challenges and solutions
There’s usually one person at an accounting firm responsible for making sure the blog is kept up to date – and it can be a pretty thankless task. Whether they’re a marketing manager, a partner with an interest in marketing, or just someone who drew the short straw,...
Webinars: the easy way for accountants to connect with clients and show their expertise
With COVID-19 making traditional events impossible to run, the advantages of webinars have become clear and they’re fast becoming one of the smartest choices as a marketing tool for businesses. These online events combine a simple way to advertise your brand, engage...
Google Analytics: less boring than it sounds
I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...
Communicating with clients during a crisis
Accountants are uniquely placed to offer their support and guidance as the coronavirus throws the world into disarray. But what’s the best approach to communicating? There’s no denying it: we’re going through a generation-defining moment of not only national but...
Spring Budget 2020: How to use your report
Hundreds of accountancy practices around the UK will be getting into their offices this morning to find our Spring Budget 2020 report in their inboxes – the cornerstone of our branded content for accountants. We’ve also sent you another email delivering a one-off...
Insights from UK Business Forums: the need for SME business advice
In our new SME insights report, we cover the main challenges faced by small business owners all over the UK – from a personal level to a global scale – and the role accountants have to play in addressing them. We put this report together based on data from our sister...
Team picks for February 2020: Hard skills, B2B, AI and 404s
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. There's been plenty of reflection over the last month about what has been happening, we share some of these...
When will I see results for my accountancy firm’s digital marketing and SEO spend?
“Okay, I’m convinced that digital marketing and SEO are worth investing in, but when will that start to pay off?” At PracticeWeb, we have a rule: if we’ve been asked the same question more than once by clients, we get our heads together and write a guide or blog post...
Spring Budget 2020: full steam ahead
Speculation was mounting that next month's Spring Budget 2020 may be postponed, following Sajid Javid's resignation as chancellor. The fiscal event was thrown into doubt after Javid quit and the date of the next Budget was a matter for the new chancellor, Rishi Sunak....
Using Google Analytics to shape your accountancy firm’s marketing strategy
Google Analytics is a powerful tool but the sheer amount of information available can make it hard to know where to start, let alone knowing how to get value out of it to inform your marketing. Accounting firms that want to better understand their audience, and...
Why your accountancy firm needs to focus on its marketing funnel
To generate leads for your accountancy practice, you need to get plenty of prospects into your marketing funnel. That bit of jargon is part of every salesperson’s vocabulary but might sound a bit alien if that’s not your territory. This week our commerical manager,...
What are your clients really worried about? – A first glance at our new SME report
You know your clients based on the conversations you’ve had with them and the work you’ve done for them over the years. You’re familiar with their business goals, and maybe their lifestyle goals, too. But what you don’t know is what’s on their mind the rest of the...
Will this year be an eventful one for you?
Adding value through events It‘s felt like a long January – and I'm sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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