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Expert advice, tips and the latest news for the world of accountancy and small business.
Explosion of search engine traffic isn’t just a flash in the pan-demic

Explosion of search engine traffic isn’t just a flash in the pan-demic

I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.

Explosion of search engine traffic isn’t just a flash in the pan-demic

I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.

How to get more leads for your accounting firm through SEO

How to get more leads for your accounting firm through SEO

The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.

The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.

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How you can replace lost accounting clients after IR35

How you can replace lost accounting clients after IR35

As you will know, IR35 is hardly new in our world of accounting. But it will take on a new significance in April this year. The fear you may be feeling is that it will have unfavourable consequences for you, too. Some say that with private sector contracting being driven back in-house, that accountancy practices could lose up to 20% of their client bases.

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Google Analytics: less boring than it sounds

I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...

12 social media ideas for accountants

We talk to a lot of accountants who have the feeling they’re supposed to be on social media, and supposed to be posting regularly. The problem is, they just don’t know what to post. The old joke about social media is that it’s all selfies, cat videos and pictures of...

PracticeWeb integrates with live chat services

At PracticeWeb we’re making it our mission to find the best business and marketing tools and integrate them into our Wordpress platform, Horizon, for accounting firms to use. We are delighted to announce that we now support three live chat services: Live Chat, Money...

Why is an SEO audit so important?

One of the huge lessons that a lot of businesses had to learn the hard way in 2020 was that it’s not enough to just have a website – you also need to actively promote and optimise it in order to get in front of the people that really matter. In order to get the most...

You can’t hurry love, or SEO

Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...

PracticeWeb integrates with WorldPay and GlobalPay

As part of our ongoing mission to make our website platform, Horizon, a vital business and marketing tool for accounting firms, we’re delighted to announce integration with two of the world's leading payment gateways – WorldPay and GlobalPay.At PracticeWeb we know...

PracticeWeb now integrates with Senta

As part of our ongoing mission to make our website platform, Horizon, a vital marketing tool for accounting firms we’ve integrated Senta’s award winning practice management software. Why this is great news Knowing how important lead generation is for the practices we...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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