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Expert advice, tips and the latest news for the world of accountancy and small business.
Producing regular content is an investment that pays off in a crisis

Producing regular content is an investment that pays off in a crisis

Here’s a hypothesis we’ll be testing in the coming months: accountancy firms that had a solid online presence and a body of great content have fared better in the current crisis than digital hold-outs. With the majority of business going online almost overnight, from...

Supporting our clients through partnerships.

Supporting our clients through partnerships.

As we start to figure out what life might be like in a post pandemic world. With the rush of adrenaline beginning to fade.
It feels like a good time to reflect, breath and take stock of what went well, what didn’t and how you want to move your firm forward.Freeing up time to look inwards can be a challenge. But knowing where to focus your efforts can be even more of a challenge. 

To help our community, PracticeWeb has gone on the hunt for businesses that we believe could help strengthen your proposition and enable your firm to bounce back quicker.

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PracticeWeb and ACCA announce partnership

PracticeWeb and ACCA announce partnership

On 4 June, we were delighted to announce PracticeWeb’s partnership with the ACCA, making PracticeWeb their sole digital marketing partner. It’s a fantastic opportunity for PracticeWeb and the ACCA to share insight, expertise and knowledge with each other’s communities.

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Social media marketing for accountants

Social media marketing for accountants

There’s one very good reason why accountancy firms ought to be paying attention to social media marketing: over a relatively short period of time, social media has become a significant part of most people’s daily lives. Data from the Office for National Statistics...

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Leading your firm into the Future

Leading your firm into the Future

Changes in the world and workplace this year have prompted a shift from traditional approaches to leadership. With employees working remotely in disparate locations and economic uncertainty, accountancy firm leaders must adapt their approach and style. They need to continually find new ways to pull their teams together, rally them around a cause and keep them motivated.

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Budget 2019 update

PracticeWeb's Budget report is an important product – it’s one of the few times in the year when everyone’s attention is focused on tax and fiscal policy and a great opportunity for practices to connect with their clients. In a year of extreme political turmoil,...

Obsessing over Budget 2019

Will there be a Budget this year? When will it be? What will be in it? We wish we knew. At the time of writing (11:45am on Wednesday 23 October 2019) a Budget is scheduled for 6 November 2019 and the PracticeWeb editorial team is planning on that basis. Having spent...

Content for accountants must have a purpose

“This isn’t about content for content’s sake – every item of content you spend time, effort or money on developing needs to serve a purpose and, ideally, multiple purposes.” Recently, I ran a content strategy workshop for a firm of accountants specialising in a...

Budget 2019: What can you expect?

The kids are back at school and the leaves are beginning to fall which means, all things being equal, that Budget 2019 is around the corner. We have a new prime minister in Boris Johnson, who in building his new cabinet made Sajid Javid the new Chancellor of the...

SEO: understanding local citations

If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...

Short names are big news

Google My Business is the function that powers those handy boxes that pop up after you search for products or services in your local area. They're a powerful tool for accountants to connect with potential customers, as long as you take the time to get your listing...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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