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Expert advice, tips and the latest news for the world of accountancy and small business.
What does your font say about your accountancy firm’s proposition and personality?
Even if only on a subconscious level, clients and prospects will read meaning into the fonts your accounting firm uses in its website design and publication layouts. There’s a famous pop experiment that proves this point. The American documentary maker Errol Morris...
What does your font say about your accountancy firm’s proposition and personality?
Even if only on a subconscious level, clients and prospects will read meaning into the fonts your accounting firm uses in its website design and publication layouts. There’s a famous pop experiment that proves this point. The American documentary maker Errol Morris...
Four critical metrics to track marketing performance in 2020
Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.
Staff picks for January 2020: Influencers, UX writing, SME insight
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. With a general election and Christmas in close succession, it's been a strange few weeks, but there's also...
Solving the authenticity problem for accountants
Accountancy is a crowded market so it’s important for practices to find a way to stand out but, at the same time, your brand identity and tone of voice must be authentic. In other words, it must be a true reflection of your personality, or of your accounting firm’s...
How choosing a niche can boost lead generation for your accountancy firm
At PracticeWeb we‘ve helped a wide range of accountants find their niche, from startups at launch to established firms wanting to pivot their offering, from those seeking to expand their service to others keen to get more of the right types of clients. Although in...
‘Meet the team’ pages for accountancy firms
The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...
Mobile responsive websites: time to get serious
In March 2018, Google announced the rollout of mobile-first indexing, which meant the version of your website viewed on a smartphone or tablet became the main event, not a sideshow. I wrote about this at length last year but wanted to take a moment now, with a full 12...
Accountex 2019: efficiency, automation and driving profit
That’s it, Accountex 2019 is over for another year. Accountex London was a big event for PracticeWeb. While we have been attending for several years, until now we have piggybacked on the AccountingWEB stand. Accountex 2019 was different as we took our very own place...
Keywords for accountants: understanding SEO
Search engines have been part of everyday life for most of us for the better part of two decades and as a result, so have keywords. Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants...
Ways to generate leads through topical content for accountants
Attracting quality leads is the lifeblood of any thriving business, and leveraging what's topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three months...
We’re exhibiting at Accountex: come and say hello
PracticeWeb will once again be exhibiting at Accountex on 1-2 May at ExCeL in London (E16 1XL). Visit us on stand 698 and say hello. We are located near theatre 5.Accountex is a two day conference and exhibition designed to provide you with everything you need to stay...
Content for accountants: writing a blog post in 30 minutes
Writing a post for your accountancy firm’s blog needn’t seem like an impossible challenge: there are some tricks, techniques and shortcuts for getting it done quickly and painlessly. Even when accountants know they ought to write a blog post or article – even when...
One blog. This blog. ‘Why spreadsheets won’t cut it with Making Tax Digital for VAT and it’s time to look at online accounting.’
Why spreadsheets won't cut it with Making Tax Digital for VAT and it's time to look at online accounting Weird title? Well, no, actually... Let me explain. Monday next week is the first day of the quarter. Q1 is gone. Think back to that marketing plan that was put...
Spring Statement 2019 is coming
Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....
Coming soon to your WordPress website – new form creation tool
We are really excited to share with you some updates that are coming soon to the WordPress platform. Hello, Ninja Forms - our form creation tool for WordPress Over the next few weeks, you may notice some improvements to the forms on your WordPress website. We are...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meets its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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