Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Choosing, editing and optimising images for accountancy websites in 2023
Imagery is a key part of any successful web design but sourcing graphics, illustrations or photography can be tricky if you're not a designer, marketer or editor. Don't worry – it's not necessarily as complicated as it might seem. This is a practical guide to finding,...
Choosing, editing and optimising images for accountancy websites in 2023
Imagery is a key part of any successful web design but sourcing graphics, illustrations or photography can be tricky if you're not a designer, marketer or editor. Don't worry – it's not necessarily as complicated as it might seem. This is a practical guide to finding,...
Introducing our new accounting powerhouse
We’re want to share some exciting changes to the way we are structured as a business, that we believe will benefit you. Introducing the Accounting Division.
This is what your practice needs to know about Google EEAT for 2023
At the end of 2022, Google added a new SEO guideline factor: experience to make EEAT. If you want your accounting content to rank well, you need to be able to demonstrate your experience of a subject matter.
AI and ChatGPT: 3 challenges in content writing
By testing the capabilities of AI ourselves on our content team, we’ve found it can be used to support and streamline the content process, but also some flaws.
10 steps to take to improve accounting websites
Accounting websites should be the cornerstone of the digital marketing mix, we include 10 actionable steps to accountancy practice’s can take too
How to market your accounting firm on a budget
You might know a thing or two about marketing already, but do you know how to market your accounting firm on a budget?
How accounting automation will change the industry in 2022
Mentioning automation to any accountant may elicit a strong response. Some will embrace it, while others believe that automated accounting is the beginning of the end for the profession. In this blog, we’ll take a look at the benefits of accounting automation.
How to supercharge your LinkedIn profile
LinkedIn is a fantastic business tool. If you use it cleverly it can be the key to unlocking great networking, business development and sales opportunities. Here’s how to supercharge your profile.
How can marketing help overcome the price objection?
Our podcast series in partnership with ACCA looks at how to grow your practice through data driven marketing. This week we look at how marketing can help overcome the price objection, listen to the podcast here.
How long should a blog post be for your firm?
A blog post can really be any length as long as it is focused primarily on meeting the needs of its users. When deciding on your blog post length, after you have aligned it with the needs of intended readers, think about what its purpose is for your accounting firm.
The psychology of pricing your advisory packages online
Experiments run by behavioural economists reveal interesting findings regarding decision making. You may already be aware of them, but do you apply them to your own business? You can do this to help demonstrate the value you are offering to clients and steer them towards the advisory package you most want to provide.
How to create a marketing strategy and plan for your practice
Marketing plans can sound quite abstract, leading to some going in head first. But planning can be the difference between success and failure.
Autumn Budget 2021: what might feature in your report?
As emergency support measures wind down, the Autumn Budget on 27 October 2021 will aim to get the UK’s public finances back on track, starting in April 2022.
Insights from our latest research: to sell your advisory service, tell the right story
Small business owners can and do benefit from the expert advice their accountants give them. Many are still unaware of the value of this guidance – but the right messaging from accountants can help.
Is it the end of referrals?
COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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