Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Business owners regret not speaking to an accountant
Our recent insight report ‘Why SMEs won’t pay for business advice – and how to change their minds’ revealed that 63% of respondents said they regretted making a business decision without speaking to an accountant first.
Business owners regret not speaking to an accountant
Our recent insight report ‘Why SMEs won’t pay for business advice – and how to change their minds’ revealed that 63% of respondents said they regretted making a business decision without speaking to an accountant first.
The power of a good logo for your accountancy firm
Like most people running a business, partners and managers in accountancy practices have had a lot on their minds over the past 12 months. In such a disrupted market, business development is more important than ever. Sometimes, there is a lot to be said for going back to basics: When was the last time you reviewed your logo? Is it playing its part in winning and retaining clients?
Showing SMEs the value of your advice: insights for accountants from our latest research report
As SMEs continue to face new and varying pressures in 2021, the services they need are inevitably also changing.
With the demand for technical advice being overtaken by the need for general business expertise, SMEs could start to overlook their accountants.
Read on to find out what our new research report has discovered.
Explosion of search engine traffic isn’t just a flash in the pan-demic
I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.
How to get more leads for your accounting firm through SEO
The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.
The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.
How to market your accountancy firm in 2021
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
How to use Instagram hashtags and trends for 2021
Love them or hate them, hashtags (#) have embedded themselves into our daily lives. They’re also vital in boosting your post reach and engagement on social media in 2021.
Promoting the new business grants to your clients
A set of new business grants have been announced today (5 January) for businesses in the retail, hospitality and leisure sectors. Here’s how you can communicate the news to your clients.
More emails and calls via accounting firm websites in the past 30 days
Here’s some hot-off-the-presses info for you: in the past 30 days the preferred method among SMEs for contacting accounting firms has been through email and phone calls.
How do I price a new accountancy service?
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
Packaging your accountancy services to make them irresistible to potential clients
When your accounting firm launches a new specialist service, or if you want to revive an existing one, you’ve got to package it to appeal to clients. Here’s our advice on how to go about it.
Fonts for accounting websites
Summary The font you use can say a lot about your accountancy firm’s brand and personality. But with so many typefaces available, choosing can be difficult. Our websites for accountants are designed with your clients in mind. Things have been getting a bit...
The secret to an efficient and scalable accountancy firm
For the latest edition of ‘The Business of Marketing’ on AccountingWEB live, our MD Mike Crook led a panel discussion on the challenges and opportunities accountancy practices face as they seek to grow.
Content around the Spending Review announcement
As always when the Chancellor stands up to make a formal statement in the House of Commons, today's Spending Review announcement presents an opportunity for accountants to connect with clients and with prospects. It's not the full-blown Budget we had all expected to...
Sourcing daily news stories
Keeping up with the news has never been more important. From sourcing and reporting daily news stories, our editorial assistant Jasdip Sensi explains all.
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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