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Expert advice, tips and the latest news for the world of accountancy and small business.
Three secrets to building a superstar accountancy brand

Three secrets to building a superstar accountancy brand

First things first – why should you care about your accounting firm's brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your starting...

Three secrets to building a superstar accountancy brand

First things first – why should you care about your accounting firm's brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your starting...

3 Easy Ways to Improve Your CTR Overnight

3 Easy Ways to Improve Your CTR Overnight

Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...

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The power of marketing and automation

The power of marketing and automation

Our recent research highlighted just how important communication is to SMEs with 49% of respondents selecting it as the most important characteristic for an accounting firm. In addition, customer experience is another key area for SMEs. 60% of SMEs selected poor...

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PracticeWeb now integrates with Senta

As part of our ongoing mission to make our website platform, Horizon, a vital marketing tool for accounting firms we’ve integrated Senta’s award winning practice management software.Why this is great newsKnowing how important lead generation is for the practices we...

How to use your PracticeWeb professional content

If you’re a PracticeWeb professional content subscriber you’ll have logged on this morning to find our branded report on the Chancellor’s summer economic update in your inbox. We know accounting firms use this content in all sorts of ways, from internal staff training...

The Chancellor’s summer statement

Today, 8 July, the Chancellor, Rishi Sunak, is delivering what is being described as a ‘summer statement’, or ‘mini-budget’. At times, it feels as if he started delivering a Budget speech at midday on 11 March and hasn’t stopped since. Announcing one coronavirus...

Behind the numbers: insights from the SME community

Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.

It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.

You can’t hurry love, or SEO

Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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