Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Win more advisory clients in four steps
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
Win more advisory clients in four steps
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
Ten content ideas for accountants in 2021
What should your accountancy firm be writing and talking about, through which mediums, on which platforms?
Page speed is now a search engine ranking factor – here’s what you need to know
By the end of August this year, Google will have rolled out its latest update to its search algorithm.
Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.
What are accountancy advisory services and are you maximising your revenue from them?
While the majority of accountants still focus their business on compliance, many are recognising the value in expanding or formalising their advisory offering.
This can both mitigate the impact of lost revenue from compliance and, more positively, provide exciting growth opportunities. It opens the door to higher value, more interesting work.
Social media best practice: add polish to your online brand
As social media marketing becomes more prolific, the tools offered by different platforms are improving too. Whether you already have a fairly established social media presence or are yet to make the leap from more traditional marketing methods, here are some things to remember that will level up your social media.
Business owners regret not speaking to an accountant
Our recent insight report ‘Why SMEs won’t pay for business advice – and how to change their minds’ revealed that 63% of respondents said they regretted making a business decision without speaking to an accountant first.
The power of a good logo for your accountancy firm
Like most people running a business, partners and managers in accountancy practices have had a lot on their minds over the past 12 months. In such a disrupted market, business development is more important than ever. Sometimes, there is a lot to be said for going back to basics: When was the last time you reviewed your logo? Is it playing its part in winning and retaining clients?
Showing SMEs the value of your advice: insights for accountants from our latest research report
As SMEs continue to face new and varying pressures in 2021, the services they need are inevitably also changing.
With the demand for technical advice being overtaken by the need for general business expertise, SMEs could start to overlook their accountants.
Read on to find out what our new research report has discovered.
Explosion of search engine traffic isn’t just a flash in the pan-demic
I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.
How to get more leads for your accounting firm through SEO
The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.
The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.
Business Development for Accounting firms in 9 Easy Steps
Business development isn’t easy and takes time but, done right, it will give your accountancy firm the traction it needs to win new clients and sell more to those it already has.
How you can replace lost accounting clients after IR35
As you will know, IR35 is hardly new in our world of accounting. But it will take on a new significance in April this year. The fear you may be feeling is that it will have unfavourable consequences for you, too. Some say that with private sector contracting being driven back in-house, that accountancy practices could lose up to 20% of their client bases.
Spring Budget 2021: How to use your report
PracticeWeb’s Spring Budget 2021 report is out, and it’s better than ever. Find out how to make the most of it – on your website, over email or using an old-skool printout during a pandemic.
What Making Tax Digital Means for Accountants
As momentum gathers around the Government’s Making Tax Digital programme (MTD) it’s time for accountants to focus, once again, on communicating to clients the need for urgent action.
AccountancyManager appoints PracticeWeb as recommended digital marketing partner
We are thrilled to announce that PracticeWeb has been appointed as AccountancyManager’s recommended digital marketing partner. We’re now in a world where customer experience and communication are the most important factors to get right when it comes to attracting and...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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