Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Behind the numbers: insights from the SME community
Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.
It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.
Behind the numbers: insights from the SME community
Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.
It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.
You can’t hurry love, or SEO
Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...
Building human connections and achieving emotional engagement
Our latest piece of research into SME attitudes confirms what we all suspected: during a crisis, especially one which locks us all behind closed doors, good communications are vital. The full report, produced in partnership with brand consultancy Insight 101, is...
Producing regular content is an investment that pays off in a crisis
Here’s a hypothesis we’ll be testing in the coming months: accountancy firms that had a solid online presence and a body of great content have fared better in the current crisis than digital hold-outs. With the majority of business going online almost overnight, from...
Supporting our clients through partnerships.
As we start to figure out what life might be like in a post pandemic world. With the rush of adrenaline beginning to fade.
It feels like a good time to reflect, breath and take stock of what went well, what didn’t and how you want to move your firm forward.Freeing up time to look inwards can be a challenge. But knowing where to focus your efforts can be even more of a challenge.
To help our community, PracticeWeb has gone on the hunt for businesses that we believe could help strengthen your proposition and enable your firm to bounce back quicker.
Google’s May 2020 core update is here, and it’s a big one.
On 4 May this year, Google started to roll-out its latest broad core update. Yesterday (18 May), the search engine announced it was complete – and we’re already beginning to see the effects.
Guiding your clients through the changes to lockdown
As the UK takes its first steps towards easing the coronavirus lockdown, many small businesses are making plans to get back up and running. Some of those who have been unable to work from home since the lockdown began are now opening up their workplaces with social...
How to improve your marketing strategy with a PESTLE analysis
There are some things you just can’t predict. If you told anyone a year ago about the challenges your accountancy firm is facing today, they might not have believed you. Even now, a multitude of factors could affect the impact of coronavirus on the economy, making...
Generating leads with your accountancy firm’s website and CRM system
It’s so tempting to wing it, follow your gut or rely on ‘common sense’ but the best results always come from a methodical approach. When it comes to building your accountancy firm’s marketing funnel so you can generate the maximum number of quality leads, that means...
How choosing a niche can boost lead generation for your accountancy firm
As the effects of coronavirus are felt by businesses in every sector, many accountants are now caught between two extremes. On the one hand, there’s an increased workload as more business owners need their advice and reassurance. On the other, for some there’s also...
42% of SMES don’t see how accountants can get them back on track. Here’s what your firm can do.
Accountants are in a unique position to advise small businesses on withstanding the effects of the coronavirus crisis, but our research has found that more than two-fifths of business owners think their accountant is “not important” in doing so. After a month of...
What does the road ahead look like for SMEs?
The level of support for British businesses on offer from the Government surprised everyone. As a result, accountants have been inundated with SMEs seeking advice and guidance on whether they’re eligible and how to access the various grants, loans and other schemes....
Avoiding copywriting cliches in accountancy websites
We’re living through a moment when it’s not enough for accountancy firms to simply declare their personalised approach, professionalism and ‘proactiveness’ – they have to demonstrate it through their actions. For us, as providers of content for accountancy websites,...
10 easy ways to make your content more professional
There are few rules to follow when it comes to producing professional content but having an established house style that resonates through your website, email newsletters and social media posts can help. Though house styles vary from one publication to the next, and...
Is your website ready for mobile-first indexing?
Google announced the concept of mobile-first indexing back in 2016 when they recognised a widespread shift in people moving from desktop to mobile browsing. This change posed a problem for Google, as their ranking system was based on desktop versions of pages, rather...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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