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Expert advice, tips and the latest news for the world of accountancy and small business.
Win more advisory clients in four steps

Win more advisory clients in four steps

If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.

Win more advisory clients in four steps

If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.

Page speed is now a search engine ranking factor – here’s what you need to know

Page speed is now a search engine ranking factor – here’s what you need to know

By the end of August this year, Google will have rolled out its latest update to its search algorithm.

Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.

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Social media best practice: add polish to your online brand

Social media best practice: add polish to your online brand

As social media marketing becomes more prolific, the tools offered by different platforms are improving too. Whether you already have a fairly established social media presence or are yet to make the leap from more traditional marketing methods, here are some things to remember that will level up your social media.

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Explosion of search engine traffic isn’t just a flash in the pan-demic

I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.

How to get more leads for your accounting firm through SEO

The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.

The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.

How you can replace lost accounting clients after IR35

As you will know, IR35 is hardly new in our world of accounting. But it will take on a new significance in April this year. The fear you may be feeling is that it will have unfavourable consequences for you, too. Some say that with private sector contracting being driven back in-house, that accountancy practices could lose up to 20% of their client bases.

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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