Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Is it the end of referrals?
COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
Is it the end of referrals?
COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
Should you become a specialist firm with a niche focus?
Specialist firms might have to say ‘no’ to more business than their counterparts, but the benefits a niche could bring your firm are plentiful.
13 Essential Marketing Ideas for Accountants
If you want to do something quick, easy and practical to promote your accounting business but you’re stuck for ideas, we’ve put together 13 great marketing ideas for accountants to help you out.
How to use marketing to win the business you want
More leads, more clients. That’s what marketing is all about. But the answer to ‘who are your clients?’ affects your performance just as much as ‘how many do you have?’.
Content isn’t just blog posts – it’s social media, podcasts and video
Content is more than just blogs. Videos, podcasts and social media can improve traffic flow too, while improving your firm’s brand.
What Making Tax Digital Means for Accountants
As momentum gathers around the Government’s Making Tax Digital programme (MTD) it’s time for accountants to focus, once again, on communicating to clients the need for urgent action.
AccountancyManager appoints PracticeWeb as recommended digital marketing partner
We are thrilled to announce that PracticeWeb has been appointed as AccountancyManager’s recommended digital marketing partner. We’re now in a world where customer experience and communication are the most important factors to get right when it comes to attracting and...
Spring Budget 2021: what could feature in your report?
As public debt soars to increasingly unsustainable levels, the Spring Budget on 3 March 2021 has the potential to be one of the most important since the second world war.
Challenges facing the accounting profession in 2021
It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.
With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.
Mobile traffic from social media dwarfs desktop
Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.
Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.
Four things your website does wrong – and how to fix them
Four things your website does wrong – and how to fix them for your accountancy firm.
How to market your accounting firm in 2021
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
How to use Instagram hashtags and trends for accounting firms in 2021
Love them or hate them, hashtags (#) have embedded themselves into our daily lives. They’re also vital in boosting your post reach and engagement on social media in 2021.
Promoting the new business grants to your clients
A set of new business grants have been announced today (5 January) for businesses in the retail, hospitality and leisure sectors. Here’s how you can communicate the news to your clients.
More emails and calls via accounting firm websites in the past 30 days
Here’s some hot-off-the-presses info for you: in the past 30 days the preferred method among SMEs for contacting accounting firms has been through email and phone calls.
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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