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Expert advice, tips and the latest news for the world of accountancy and small business.
Is it the end of referrals?

Is it the end of referrals?

COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.

Is it the end of referrals?

COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.

Challenges facing the accounting profession in 2021

It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.

With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.

Mobile traffic from social media dwarfs desktop

Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.

Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.

How to market your accounting firm in 2021

Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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