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Expert advice, tips and the latest news for the world of accountancy and small business.
3 Easy Ways to Improve Your CTR Overnight
Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...
3 Easy Ways to Improve Your CTR Overnight
Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...
Video marketing for accountants: standing out from the crowd
For many people, social media scrolling has become an integral part of the daily routine – far more so than reading newspapers, or even taking time to visit specific websites. For anyone who uses the internet regularly, it is clear how central video has become to the...
The power of marketing and automation
Our recent research highlighted just how important communication is to SMEs with 49% of respondents selecting it as the most important characteristic for an accounting firm. In addition, customer experience is another key area for SMEs. 60% of SMEs selected poor...
Managing your accountancy firm’s blog: challenges and solutions
There’s usually one person at an accounting firm responsible for making sure the blog is kept up to date – and it can be a pretty thankless task. Whether they’re a marketing manager, a partner with an interest in marketing, or just someone who drew the short straw,...
Webinars: the easy way for accountants to connect with clients and show their expertise
With COVID-19 making traditional events impossible to run, the advantages of webinars have become clear and they’re fast becoming one of the smartest choices as a marketing tool for businesses. These online events combine a simple way to advertise your brand, engage...
Guiding your clients through the changes to lockdown
As the UK takes its first steps towards easing the coronavirus lockdown, many small businesses are making plans to get back up and running. Some of those who have been unable to work from home since the lockdown began are now opening up their workplaces with social...
How to improve your marketing strategy with a PESTLE analysis
There are some things you just can’t predict. If you told anyone a year ago about the challenges your accountancy firm is facing today, they might not have believed you. Even now, a multitude of factors could affect the impact of coronavirus on the economy, making...
Generating leads with your accountancy firm’s website and CRM system
It’s so tempting to wing it, follow your gut or rely on ‘common sense’ but the best results always come from a methodical approach. When it comes to building your accountancy firm’s marketing funnel so you can generate the maximum number of quality leads, that means...
How choosing a niche can boost lead generation for your accountancy firm
As the effects of coronavirus are felt by businesses in every sector, many accountants are now caught between two extremes. On the one hand, there’s an increased workload as more business owners need their advice and reassurance. On the other, for some there’s also...
42% of SMES don’t see how accountants can get them back on track. Here’s what your firm can do.
Accountants are in a unique position to advise small businesses on withstanding the effects of the coronavirus crisis, but our research has found that more than two-fifths of business owners think their accountant is “not important” in doing so. After a month of...
What does the road ahead look like for SMEs?
The level of support for British businesses on offer from the Government surprised everyone. As a result, accountants have been inundated with SMEs seeking advice and guidance on whether they’re eligible and how to access the various grants, loans and other schemes....
Avoiding copywriting cliches in accountancy websites
We’re living through a moment when it’s not enough for accountancy firms to simply declare their personalised approach, professionalism and ‘proactiveness’ – they have to demonstrate it through their actions. For us, as providers of content for accountancy websites,...
10 easy ways to make your content more professional
There are few rules to follow when it comes to producing professional content but having an established house style that resonates through your website, email newsletters and social media posts can help. Though house styles vary from one publication to the next, and...
Is your website ready for mobile-first indexing?
Google announced the concept of mobile-first indexing back in 2016 when they recognised a widespread shift in people moving from desktop to mobile browsing. This change posed a problem for Google, as their ranking system was based on desktop versions of pages, rather...
Small businesses need your support – now is the time to connect
These are difficult times for everyone, not least for the UK’s 5.9 million small businesses. Although the Government has announced unprecedented financial support for both employees and the self-employed, many of those businesses are still facing a very real threat to...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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