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Expert advice, tips and the latest news for the world of accountancy and small business.
Will this year be an eventful one for you?
Adding value through events It‘s felt like a long January – and I'm sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...
Will this year be an eventful one for you?
Adding value through events It‘s felt like a long January – and I'm sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...
What does your font say about your accountancy firm’s proposition and personality?
Even if only on a subconscious level, clients and prospects will read meaning into the fonts your accounting firm uses in its website design and publication layouts. There’s a famous pop experiment that proves this point. The American documentary maker Errol Morris...
Four critical metrics to track marketing performance in 2020
Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.
Staff picks for January 2020: Influencers, UX writing, SME insight
In the past month, the PracticeWeb team has been digesting all sorts of interesting articles and blog posts about web design, digital marketing, SEO and more. With a general election and Christmas in close succession, it's been a strange few weeks, but there's also...
Solving the authenticity problem for accountants
Accountancy is a crowded market so it’s important for practices to find a way to stand out but, at the same time, your brand identity and tone of voice must be authentic. In other words, it must be a true reflection of your personality, or of your accounting firm’s...
Accountants and marketing agencies: what to ask to get the best deal
This post is aimed at people working in accountancy firms who have been given the job of approaching agencies like PracticeWeb to get quotes for developing a new website. If you’re thinking of working with an agency like PracticeWeb, there’s some basic practice you...
Google My Business: making a first impression
First impressions count, and that goes for accountants as much as any other business. What do they have in common? Google My Business. If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to...
Let your website pay for itself by saving on recruitment fees
Every week, I spend at least a day or two out of the office going to see accountants around the country. In among all of the coffee, cake and conversations, a common theme is recruitment. More specifically, that finding good people is one of the biggest challenges...
Turning leads into clients for ambitious accountants
In the last two weeks, we've had a record number of websites going live for our clients, all fulfilling the needs that these ambitious accountants have to support their business plans.With lead generation a key part of one client's brief, we created a website...
Trends in copywriting for accountants: full stops
Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...
Winning clients for your accountancy firm
It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...
Buying SEO for accountancy websites
First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...
How long-form content may boost your accountancy firm’s SEO
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
Content for accountants: when to post on social media
Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What kind of content should you be sharing? How often should you be posting it? And is there a difference between publishing...
The closure of Google+
Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meets its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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