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Expert advice, tips and the latest news for the world of accountancy and small business.
How do I price a new accountancy service?
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
How do I price a new accountancy service?
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
Packaging your accountancy services to make them irresistible to potential clients
When your accounting firm launches a new specialist service, or if you want to revive an existing one, you’ve got to package it to appeal to clients. Here’s our advice on how to go about it.
Fonts for accounting websites
Summary The font you use can say a lot about your accountancy firm’s brand and personality. But with so many typefaces available, choosing can be difficult. Our websites for accountants are designed with your clients in mind. Things have been getting a bit...
The secret to an efficient and scalable accountancy firm
For the latest edition of ‘The Business of Marketing’ on AccountingWEB live, our MD Mike Crook led a panel discussion on the challenges and opportunities accountancy practices face as they seek to grow.
Content around the Spending Review announcement
As always when the Chancellor stands up to make a formal statement in the House of Commons, today's Spending Review announcement presents an opportunity for accountants to connect with clients and with prospects. It's not the full-blown Budget we had all expected to...
You can’t hurry love, or SEO
Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...
PracticeWeb integrates with WorldPay and GlobalPay
As part of our ongoing mission to make our website platform, Horizon, a vital business and marketing tool for accounting firms, we’re delighted to announce integration with two of the world's leading payment gateways – WorldPay and GlobalPay.At PracticeWeb we know...
Is your website fit for purpose in 2020?
As an accountant, you already know the value of data – and of turning it into actionable insights that inform your clients’ strategic and tactical business decisions. You’ll be working with various business intelligence tools, presenting analytical findings in...
PracticeWeb now integrates with Senta
As part of our ongoing mission to make our website platform, Horizon, a vital marketing tool for accounting firms we’ve integrated Senta’s award winning practice management software. Why this is great news Knowing how important lead generation is for the practices we...
How to use your PracticeWeb professional content
If you’re a PracticeWeb professional content subscriber you’ll have logged on this morning to find our branded report on the Chancellor’s summer economic update in your inbox. We know accounting firms use this content in all sorts of ways, from internal staff training...
Communicating COVID-19: key business support announcements from the Government
From 11 March this year, the Government announced a series of measures designed to counter the threat posed to the UK economy by the outbreak of the coronavirus that causes the respiratory disease COVID-19.This post summarises all measures so far announced and...
The Chancellor’s summer statement
Today, 8 July, the Chancellor, Rishi Sunak, is delivering what is being described as a ‘summer statement’, or ‘mini-budget’. At times, it feels as if he started delivering a Budget speech at midday on 11 March and hasn’t stopped since. Announcing one coronavirus...
A strong brand for your accounting firm is the key to recovery
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?
Behind the numbers: insights from the SME community
Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.
It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.
Building human connections and achieving emotional engagement
Our latest piece of research into SME attitudes confirms what we all suspected: during a crisis, especially one which locks us all behind closed doors, good communications are vital. The full report, produced in partnership with brand consultancy Insight 101, is...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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