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Expert advice, tips and the latest news for the world of accountancy and small business.
Business owners regret not speaking to an accountant

Business owners regret not speaking to an accountant

Our recent insight report ‘Why SMEs won’t pay for business advice – and how to change their minds’ revealed that 63% of respondents said they regretted making a business decision without speaking to an accountant first.

Explosion of search engine traffic isn’t just a flash in the pan-demic

Explosion of search engine traffic isn’t just a flash in the pan-demic

I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.

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How to get more leads for your accounting firm through SEO

How to get more leads for your accounting firm through SEO

The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.

The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.

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You can’t hurry love, or SEO

Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...

PracticeWeb integrates with WorldPay and GlobalPay

As part of our ongoing mission to make our website platform, Horizon, a vital business and marketing tool for accounting firms, we’re delighted to announce integration with two of the world's leading payment gateways – WorldPay and GlobalPay.At PracticeWeb we know...

PracticeWeb now integrates with Senta

As part of our ongoing mission to make our website platform, Horizon, a vital marketing tool for accounting firms we’ve integrated Senta’s award winning practice management software. Why this is great news Knowing how important lead generation is for the practices we...

How to use your PracticeWeb professional content

If you’re a PracticeWeb professional content subscriber you’ll have logged on this morning to find our branded report on the Chancellor’s summer economic update in your inbox. We know accounting firms use this content in all sorts of ways, from internal staff training...

The Chancellor’s summer statement

Today, 8 July, the Chancellor, Rishi Sunak, is delivering what is being described as a ‘summer statement’, or ‘mini-budget’. At times, it feels as if he started delivering a Budget speech at midday on 11 March and hasn’t stopped since. Announcing one coronavirus...

Behind the numbers: insights from the SME community

Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.

It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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