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Expert advice, tips and the latest news for the world of accountancy and small business.
Three secrets to building a superstar accountancy brand

Three secrets to building a superstar accountancy brand

First things first – why should you care about your accounting firm's brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your starting...

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3 Easy Ways to Improve Your CTR Overnight

3 Easy Ways to Improve Your CTR Overnight

Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...

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Spring Budget 2020: full steam ahead

Speculation was mounting that next month's Spring Budget 2020 may be postponed, following Sajid Javid's resignation as chancellor. The fiscal event was thrown into doubt after Javid quit and the date of the next Budget was a matter for the new chancellor, Rishi Sunak....

Will this year be an eventful one for you?

Adding value through events It‘s felt like a long January – and I'm sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...

Solving the authenticity problem for accountants

Accountancy is a crowded market so it’s important for practices to find a way to stand out but, at the same time, your brand identity and tone of voice must be authentic. In other words, it must be a true reflection of your personality, or of your accounting firm’s...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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