Is your website fit for purpose in 2020?
As an accountant, you already know the value of data – and of turning it into actionable insights that inform your clients’ strategic and tactical business decisions. You’ll be working with various business intelligence tools, presenting analytical findings in...
A strong brand for your accounting firm is the key to recovery
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?
Social media marketing for accountants
Summary Social media now plays a big part in most people’s daily lives, with more than two-thirds of people in the UK using it. That’s something you can’t afford to ignore when you’re planning your accountancy firm’s marketing activities. Find out more about our...Leading your firm into the Future
Changes in the world and workplace this year have prompted a shift from traditional approaches to leadership. With employees working remotely in disparate locations and economic uncertainty, accountancy firm leaders must adapt their approach and style. They need to continually find new ways to pull their teams together, rally them around a cause and keep them motivated.
Websites with personality: explaining the creative process
If you want your website to generate more of the right kind of leads, you need to make sure it expresses your firm’s distinctive qualities. Here’s how we did that for a recent client.