How to market your accounting firm on a budget
You might know a thing or two about marketing already, but do you know how to market your accounting firm on a budget?
How accounting automation will change the industry in 2022
Mentioning automation to any accountant may elicit a strong response. Some will embrace it, while others believe that automated accounting is the beginning of the end for the profession. In this blog, we’ll take a look at the benefits of accounting automation.
Is it the end of referrals?
COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
Millennials are now your largest cohort of potential clients
Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
Grow your brand with email marketing software
Are you ambitious about growing your accountancy firm but don’t have the resources for a dedicated marketing team? Finding the right email marketing tool can be the crucial first step to levelling up your brand communication.
Page speed is now a search engine ranking factor – here’s what you need to know
By the end of August this year, Google will have rolled out its latest update to its search algorithm.
Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.