Get started with PPC

If running pay-per-click (PPC) campaigns is on your list of New Year’s resolutions for 2019, our partners over at ROAR Digital have put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your...

Mobile-first indexing

During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...

Google Analytics: Why accountants should use it

You’ve got a new website with all the bells and whistles, spent weeks tirelessly working on search engine optimisation and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what’s to say any of it...
Writing an About Us page

Writing an About Us page

Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer....