Like any business owner, you will go through different stages as you manage your accountancy practice. From your original start-up mode to consolidation; sometimes you will have to deal with adversity, and sometimes your mindset is all-out growth.
Here is our rundown of five of the most common marketing missteps we see when accountants are in growth mode.
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
SEO, or search engine optimisation, is a set of practices which boosts the visibility of your website in the SERPs (search engine results page) and increases traffic to your accounting website by allowing you to target your ideal clients. It is crucial for business growth on your website.
Whether you are rebuilding your firm, further capitalising on gains made or just trying to build some momentum, the quest for new clients continues. Marketing through hard times is often said to be the best opportunity, when weaker competitors have given up. We take a look at five go-to ideas to focus your marketing and gain new accounting clients.
Every business has a website now. It is pretty much the first thing that someone does when they decide to start trading; well, after they have spoken to an accountant, obviously. But who decides what goes on a website and what pages it should have? Here is an exploration of these pages to find out the answers.