Joined-up marketing for accountants
Our knowledge
What are your plans for our website on Budget day?
Website Clients On the day of the Budget or fiscal statement, we’ll add several news stories to your website covering expectations, headline announcements and industry reactions. We’ll also send a branded email newsletter to your registered users linking to the news...
Recommendation vs referral: What’s the difference?
It's always great to get business from recommendations, knowing that you've done such a good job somebody has told a friend to get in touch. But leads generated by referrals are even better. You can measure and track them, for starters. You can also incentivise them...
Building a challenger brand: Rise
“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...
How many ways are there to say ‘accountancy’?
One of the most common mistakes made by inexperienced writers, or experienced writers who don’t take time to edit and proofread their work, is accidental repetition. Accidental repetition, which I’m doing deliberately right now, is where certain words or variants are...
The benefits of institute membership
Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....
Non-doms, inheritance tax, reverse charge VAT and more
September’s monthly PracticeWeb documents go out to subscribers on Friday, just as summer recess ends for children and politicians alike. With Brexit unresolved and a new chancellor in place, speculation is mounting ahead of a potential Budget in October 2019. Some...
Targeting local areas and industry sectors
Trust is a fundamental value in the relationship between a business owner and an accountant. It’s therefore no surprise that recent research from PracticeWeb has found that the majority of SMEs like to have an accountant who is local to their area and who has...
The importance of service pages for accountancy websites
When you’re commissioning a new website for your accountancy practice, it’s easy to end up focusing on the showy, brand-focused headline sections like the homepage or ‘about us’. But individual service pages matter, too. Massively. As a senior account manager at...
Accounting websites: design inspiration
PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....
Minimalism is cool but it doesn’t generate leads
With my graphic designer hat on, of course I love clean, minimalist websites. They're often the ones that grab attention and win awards. They're a great way to make a bold statement about brand, too. What is a minimalist website? It's one with very little written...
Clarity and space: developing a brand strategy for Harold Sharp
The PracticeWeb team brought fresh thinking and established a clear understanding of our property clients and their motivations to reflect in our Proptech website design and content. The website project was well managed and proved an enjoyable and collaborative...
Accountants and marketing agencies: what to ask to get the best deal
This post is aimed at people working in accountancy firms who have been given the job of approaching agencies like PracticeWeb to get quotes for developing a new website. If you’re thinking of working with an agency like PracticeWeb, there’s some basic practice you...
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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