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Expert advice, tips and the latest news for the world of accountancy and small business.
Recommendation vs referral: What’s the difference?

Recommendation vs referral: What’s the difference?

It's always great to get business from recommendations, knowing that you've done such a good job somebody has told a friend to get in touch. But leads generated by referrals are even better. You can measure and track them, for starters. You can also incentivise them...

Listicles: the format everyone hates to love

Ask most writers what they think of listicles and the chances are they'll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value - no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...

Writing an About Us page

Imagine you're visiting a website for the first time. Maybe it's one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...

Insight: The latest topics from small business

UK Business Forums (part of the Sift family) is the largest forum for startups and small businesses – it is an active and passionate community engage in lively debates, discussions and general chat on a wide range of topics. You don’t have to scroll through the 1,500...

If you want a job done well, bring in the experts

Introducing ROAR, PracticeWeb's new partner for lead generation in paid media. Here at PracticeWeb, we recognise the need to focus on campaigns that deliver brand benefits and tangible results. This is especially true when new client acquisition is the name of the...

What we’re doing to comply with GDPR

In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...

Rethink using stock images

Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...

The complete guide to websites for accountants

Updated edition for 2022 and beyond

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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