Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Do accountants need to incorporate “Ltd.” in their logo?
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
Do accountants need to incorporate “Ltd.” in their logo?
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
Recommendation vs referral: What’s the difference?
It's always great to get business from recommendations, knowing that you've done such a good job somebody has told a friend to get in touch. But leads generated by referrals are even better. You can measure and track them, for starters. You can also incentivise them...
How to improve your marketing strategy with a PESTLE analysis
With everything that’s happening to the UK economy at the moment it makes it hard to plan your marketing, we explore marketing tools to help, when revising your marketing strategy.
SEO: A beginner’s guide to increasing your website traffic and leads
SEO, or search engine optimisation, is a set of practices which boosts the visibility of your website in the SERPs (search engine results page) and increases traffic to your accounting website by allowing you to target your ideal clients. It is crucial for business growth on your website.
My experience at Accountex Summit Manchester 2022
Thousands of attendees visited Accountex Summit Manchester on 12 October at Manchester Central. Here’s my experience.
Interview with Business Owner: Euan Pringle
Earlier this year we took some time to speak to business owners about what they want from their accountants and the challenges they face. Now we want to share with you the insights that emerged from those conversations. First, here’s what we learned from talking to...
Listicles: the format everyone hates to love
Ask most writers what they think of listicles and the chances are they'll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value - no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...
Google Core update: Reputation of the content creator
There has been a lot of buzz in the search marketing world of late, after Google recently published an update to a very important document - the search quality raters guidelines. What are search quality raters guidelines? Google's sizeable team of search quality...
Writing an About Us page
Imagine you're visiting a website for the first time. Maybe it's one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...
Insight: The latest topics from small business
UK Business Forums (part of the Sift family) is the largest forum for startups and small businesses – it is an active and passionate community engage in lively debates, discussions and general chat on a wide range of topics. You don’t have to scroll through the 1,500...
If you want a job done well, bring in the experts
Introducing ROAR, PracticeWeb's new partner for lead generation in paid media. Here at PracticeWeb, we recognise the need to focus on campaigns that deliver brand benefits and tangible results. This is especially true when new client acquisition is the name of the...
How to create buyer personas to attract your perfect customer
The first rule of being able to effectively engage with customers (or potential customers) is to have a sound understanding of who they are and what challenges they face. Only then can you begin to figure out how your services can support them and what the most...
What we’re doing to comply with GDPR
In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...
Want to stand out from the crowd? Look at your language
If you look at enough accountant websites you'll spot some common themes. Whether that's the same colours (usually blue), images (men in suits) or the way firms describe themselves. We've already poked fun at the stock photos we see all the time. In this post we take...
Rethink using stock images
Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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