Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
What is content marketing and why is it important?
Content marketing is one of the most powerful tools your accountancy practice can use to engage with your target clients. We explore why.
What is content marketing and why is it important?
Content marketing is one of the most powerful tools your accountancy practice can use to engage with your target clients. We explore why.
How to increase sales with your accounting firm’s existing client base
If you are in the know, you’ll understand that it is far easier to sell to existing customers than convert new ones. With that in mind, it’s clear that running a business becomes much easier if you focus due attention on your existing clients.
To help boost your marketing to existing clients, here are a few ways in which you can effectively look after your client base whilst increasing sales.
Why referrals are important for your firm
At PracticeWeb, we believe referrals are one of the most important things for your firm and here’s why.
How to get more accounting clients for your firm
Whether you are rebuilding your firm, further capitalising on gains made or just trying to build some momentum, the quest for new clients continues. Marketing through hard times is often said to be the best opportunity, when weaker competitors have given up. We take a look at five go-to ideas to focus your marketing and gain new accounting clients.
Business Development for Accounting firms in 2022 – 9 Easy Steps
Business development isn’t easy and takes time but, done right, it will give your accountancy firm the traction it needs to win new clients and sell more to those it already has.
If you want a job done well, bring in the experts
Introducing ROAR, PracticeWeb's new partner for lead generation in paid media. Here at PracticeWeb, we recognise the need to focus on campaigns that deliver brand benefits and tangible results. This is especially true when new client acquisition is the name of the...
How to create buyer personas to attract your perfect customer
The first rule of being able to effectively engage with customers (or potential customers) is to have a sound understanding of who they are and what challenges they face. Only then can you begin to figure out how your services can support them and what the most...
What we’re doing to comply with GDPR
In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...
Want to stand out from the crowd? Look at your language
If you look at enough accountant websites you'll spot some common themes. Whether that's the same colours (usually blue), images (men in suits) or the way firms describe themselves. We've already poked fun at the stock photos we see all the time. In this post we take...
Rethink using stock images
Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...
Displaying your Company Registration Information
An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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