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Expert advice, tips and the latest news for the world of accountancy and small business.
Video content: overcoming the fear and putting yourself out there

Video content: overcoming the fear and putting yourself out there

“Argh, no thank you, don’t point that camera at me!” Have you ever caught yourself saying something along those lines? Or scurrying for cover when the marketing manager starts stalking the office looking for team photos or someone to say a few words for the company...

3 Easy Ways to Improve Your CTR Overnight

3 Easy Ways to Improve Your CTR Overnight

Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...

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The power of marketing and automation

The power of marketing and automation

Our recent research highlighted just how important communication is to SMEs with 49% of respondents selecting it as the most important characteristic for an accounting firm. In addition, customer experience is another key area for SMEs. 60% of SMEs selected poor...

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SEO: understanding local citations

If you know a little about SEO already, it’s likely you’ve heard of local search.It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...

Short names are big news

Google My Business is the function that powers those handy boxes that pop up after you search for products or services in your local area. They're a powerful tool for accountants to connect with potential customers, as long as you take the time to get your listing...

Why it pays to be a professional

PracticeWeb recently asked 100 SME owners: ‘What do SMEs want from accountants?’. The survey found that by far the most important quality, selected by 52% of respondents, was professionalism. Download the full research report. Honesty, reliability, respectability and...

Building a challenger brand: Rise

“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...

How many ways are there to say ‘accountancy’?

One of the most common mistakes made by inexperienced writers, or experienced writers who don’t take time to edit and proofread their work, is accidental repetition. Accidental repetition, which I’m doing deliberately right now, is where certain words or variants are...

Fonts for accountancy websites

Things have been getting a bit geeky on the PracticeWeb blog in recent weeks with posts about full stops and the technicalities of SEO. Now it’s our design team’s turn to get stuck into one of their favourite subjects – typography. It’s 2019 – everybody knows you...

The benefits of institute membership

Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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