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Expert advice, tips and the latest news for the world of accountancy and small business.
The Chancellor’s summer statement

The Chancellor’s summer statement

Today, 8 July, the Chancellor, Rishi Sunak, is delivering what is being described as a ‘summer statement’, or ‘mini-budget’. At times, it feels as if he started delivering a Budget speech at midday on 11 March and hasn’t stopped since. Announcing one coronavirus...

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Behind the numbers: insights from the SME community

Behind the numbers: insights from the SME community

Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.

It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.

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You can’t hurry love, or SEO

You can’t hurry love, or SEO

Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...

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Trends in copywriting for accountants: full stops

Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

‘Meet the team’ pages for accountancy firms

The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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