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Expert advice, tips and the latest news for the world of accountancy and small business.

Get started with Analytics

Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...

Get started with Analytics

Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...

Keywords for accountants: understanding SEO

As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....

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How to create the right meta description

A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about.  While writing meta descriptions is optional, including them in your website...

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How to use Yoast SEO

Yoast SEO is a website plugin that helps users optimise their content to increase the likelihood of it appearing in search results. This plugin makes suggestions for improving website copy in the back end of your website, making it easy to maintain SEO best practices....

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Keywords for accountants: understanding SEO

Summary Keywords are the terms people type into search engines, which lead them to one website or another. Researching and optimising keywords can help you to attract more users to your website through search results. Find out more about our SEO services for...

We’re exhibiting at Accountex: come and say hello

PracticeWeb will once again be exhibiting at Accountex on 1-2 May at ExCeL in London (E16 1XL). Visit us on stand 698 and say hello. We are located near theatre 5.Accountex is a two day conference and exhibition designed to provide you with everything you need to stay...

Spring Statement 2019 is coming

Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....

Get started with PPC

If running pay-per-click (PPC) campaigns is on your list of New Year's resolutions for 2019, our  PPC partner has put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your marketing and how this will...

Making Tax Digital: The juggernaut continues

Check out the stats on the monthly UK searches for ‘Making Tax Digital’: the term has been averaging more than 8,000 searches a month this year, and massively spiked to 18,000 last month. (Stats via Ubersuggest). If you have an opinion piece hiding up there in your...

Google reviews: a new feature

Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...

Mobile-first indexing

During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...

The complete guide to websites for accountants

Updated edition for 2022 and beyond

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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