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Expert advice, tips and the latest news for the world of accountancy and small business.

Keywords for accountants: understanding SEO

As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....

Keywords for accountants: understanding SEO

As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....

How to create the right meta description

A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about.  While writing meta descriptions is optional, including them in your website...

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How to use Yoast SEO

Yoast SEO is a website plugin that helps users optimise their content to increase the likelihood of it appearing in search results. This plugin makes suggestions for improving website copy in the back end of your website, making it easy to maintain SEO best practices....

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How to find your PracticeWeb Mailing Reports

To find your Reports, log in to the back end of your website and click on the menu item titled PracticeWEB Mail Reports. You’ll then be taken to the Mailshot List where you can view all the mailshots that have been sent out. You can click Preview to see how the...

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I have done my buyer personas, what’s next?

There's no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it's time to use your freshly gained knowledge and go out and...

Google Analytics: Why accountants should use it

You've got a new website with all the bells and whistles, spent weeks tirelessly working on search engine optimisation and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what's to say any of it was even...

Redesigning a small brand part two: the big plan

Not read part one? Catch up here A rebrand isn't something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. When we wanted to rebrand PracticeWeb in late 2018, I carved out time for members of my...

Business insights: October edition

We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...

Change is good?

The new PracticeWeb.co.uk is here. It's all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change? Well,...

Reinventing PracticeWeb

Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb's proposition, positioning, products and services. PracticeWeb's editor, Ray, sat down with Mike to find out how he went about getting from a blank project...

The secret science of writing headlines

We see plenty of headlines each day. From reading Metro on the bus to work to trawling through a BBC app, we all scan headlines searching for content that's relevant to us. At their best, they grab your attention and lead you into reading the article. At their worst,...

Budget 2018 is coming, what can you expect?

Budget 2018 is just around the corner after Chancellor Philip Hammond gave less than a month’s notice that the UK’s main fiscal statement will be just two days before Halloween. Exactly five months before the UK is scheduled to leave the EU, the Chancellor may reveal...

The complete guide to websites for accountants

Updated edition for 2022 and beyond

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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