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Expert advice, tips and the latest news for the world of accountancy and small business.
Google Analytics: less boring than it sounds

Google Analytics: less boring than it sounds

I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...

Google Analytics: less boring than it sounds

I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...

The power of communication and a connected website

The power of communication and a connected website

The reason I get excited about website integrations is because they make it easier for you to make and maintain critical connections with your clients. It’s about using apps and software to reach them on their own terms, to be on hand when they need answers and to...

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12 social media ideas for accountants

12 social media ideas for accountants

We talk to a lot of accountants who have the feeling they’re supposed to be on social media, and supposed to be posting regularly. The problem is, they just don’t know what to post. The old joke about social media is that it’s all selfies, cat videos and pictures of...

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PracticeWeb integrates with live chat services

PracticeWeb integrates with live chat services

At PracticeWeb we’re making it our mission to find the best business and marketing tools and integrate them into our Wordpress platform, Horizon, for accounting firms to use. We are delighted to announce that we now support three live chat services: Live Chat, Money...

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Why is an SEO audit so important?

Why is an SEO audit so important?

One of the huge lessons that a lot of businesses had to learn the hard way in 2020 was that it’s not enough to just have a website – you also need to actively promote and optimise it in order to get in front of the people that really matter. In order to get the most...

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Trends in copywriting for accountants: full stops

Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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